What is bulk messaging? How does bulk SMS help your business?  
 
Bulk SMS also referred as bulk messaging simply means sending out a large number of SMS for delivery to targeted mobile numbers. A good bulk SMS Service provider will make the process of sending out these many messages easy with the click of a button. Bulk SMS helps businesses and enterprises to send out important information to their customers. Bulk messaging is widely used for transactions, promotions and mobile marketing.  
 
What’s the difference between transactional and promotional SMS?  
 
Transactional SMSs are those that the users have opted to receive and they are usually generated by machine/API whereas promotional SMSs are bulk messages not specific to optin users. Read more for better clarity.